Fifteen years on your side of the table.

I'm Amrita Hazari. Before Inside Cubicle, I spent fifteen years in advertising — J. Walter Thompson, Leo Burnett, Havas, and Wunderman Thompson — ending as Associate Vice President, running accounts like The Times of India, Apple, and Nestlé.

Advertising account leadership is a strange, useful education. You spend your career accountable for work you cannot do alone, which means you spend your career judging people: who can carry a demanding client, who folds at the first crisis, who looks brilliant in an interview and disappears in a war room, who is worth fighting to keep. I built and rebuilt teams under clients who did not accept excuses. I was named to Wunderman Thompson's high-potential programme across India and Southeast Asia, and was the only Indian on its nine-person Global Ambition Team — which I mention not as decoration, but as evidence that demanding people trusted my judgement with their hardest problems.

That judgement is the product here.

In 2025 I stepped away from that career to be with my daughter. Inside Cubicle is what I built next — deliberately small, deliberately mine. I'd watched companies I loved receive stacks of keyword-matched CVs from people who'd never read the brief, and I knew the fix wasn't a better database. It was someone senior actually doing the work: reading, speaking, judging, choosing. So that's the whole company.

One more thing, since it explains more than it should: I was once a national rhythmic gymnastics champion. I know precisely what disciplined preparation looks like when it matters — and what it costs to fake it.

Amrita HazariFounder, Inside Cubicle

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